Privacy Policy

This privacy policy (“Policy”) has been developed and provided to help you understand how (Cycle Model, we, us) uses and protects the personal data that is collected when you visit and use this website (“Site”). is the data controller of any personal data that is collected through the site.

If you ever have any questions about this Policy or how we use your personal data, then you can always contact us using the information provided below.


This Policy applies to information that we collect when you engage with us through our site. This includes when you get in touch with us through contact forms or via the contact information that we make available, but also includes technical information about your visit and the device you’re using.

We’ll do our best to be transparent about how we use your data and to give you the best information possible. To help us do that we reserve the right to change this Policy or create additional policies to take account of changed circumstances or new legal requirements. Since we might need to do that in the future, we ask that you check back here on a regular basis and read this Policy together with any other privacy policies or notices that we have provided to you.


When you visit the site or communicate with us in the ways described above, then we’ll collect and use the following types of your personal data:

  • Identity Data: your first and last names.
  • Contact Data: your telephone number, address and email address.
  • Enquiry Data: the nature of your enquiry and other information that you provide in connection with it, such as your interests and preferences.
  • Candidate Data: information that you provide when registering your interest in an employment opportunity with us. This includes the contents of your CV and cover letter, such as your employment history, qualifications, experience and personal interests. Where your application is progressed then it may also include information obtained during interviews or assessments, information provided by referees and other opinions documented about your candidacy, as well as information about your right to work in the USA such as your nationality and other details contained in identification documents. In some circumstances we may also process information about your disability status, to ensure that we can make appropriate adjustments.
  • Transaction Data: your financial institution, payment card details and vehicle financing arrangements.
  • Purchase History Data: information about products and services that you’ve received in the past, including the details of any warranty cover on your vehicle and its service and maintenance history.
  • Technical Data: information about your device and browser, such as your IP address.
  • Usage Data: information about how you use and interact with the site, such as the length of time spent on each page.
  • Marketing Data: your preferences for receiving updates, surveys and other marketing communications from us.


We collect and process your data for different reasons in different circumstances. In addition, we’ll only collect and process your data where we have a legal basis for doing so. Our purposes and legal basis for using each type of data are set out below:



  • Identity Data
  • Contact Data
  • Enquiry Data


  • To respond to your enquiry
  • To discuss a bespoke build or factory visit
  • To discuss our products and services
  • To discuss vehicle servicing
  • To arrange a test ride

Legal Basis:

  • Necessary for our legitimate interests in engaging with you in relation to our brand, products and services
  • To take pre-contractual steps at your request



  • Identity Data
  • Contact Data
  • Candidate Data


  • To consider your application and suitability for the role you’ve applied for, or for another role that we think might be appropriate based on your attributes
  • To get in touch with you about your candidacy
  • To make decisions about hiring and how we market job opportunities at Motorcycles

Legal Basis:

  • Necessary for our legitimate interests in finding and recruiting the right staff for our business, as well as in complying with our legal obligations in that respect
  • To take pre-contractual steps at your request
  • To comply with our legal obligations as an employer



  • Identity Data
  • Contact Data
  • Transaction Data
  • Purchase History Dataory Data


  • To process payments for goods and services
  • To keep records of sales
  • To administer vehicle warranties
  • To keep records of vehicle servicing and maintenance

Legal Basis:

  • Necessary for our legitimate interests in operating and administering our business
  • To take pre-contractual steps at your request or to perform a contract with you



  • Identity Data
  • Contact Data
  • Marketing Data
  • Usage Data


  • To stay in touch with you by providing news and updates from Motorcycles
  • To issue promotions and surveys
  • To make decisions about how best to improve our products and services
  • To better understand your needs and improve how we communicate with you

Legal Basis:

  • Necessary for our legitimate interests in promoting our brand, services and products



  • Technical Data
  • Usage Data


  • To improve the delivery of content on our site
  • To improve the security and functionality of our site
  • To customise our site according to your online behaviour and preferences

Legal Basis:

  • Necessary for our legitimate interests in making improvements to our site


Sometimes we might share your data with third parties. This could include:

  • Cycle Model Motorcycles’ retailers, franchise partners and agencies.
  • Our affiliates and group companies.
  • Service providers we use for specific purposes, such as for our IT systems and marketing communications, and our professional advisers.
  • Regulatory authorities, law enforcement agencies and courts.
  • In the event of a sale of all or a part of our business, the buyer and its professional advisers.


We may also send your data to recipients based overseas. However, we understand that some countries offer a lower standard of protection and will only transfer your data abroad where we are confident that your data will be properly protected.

In particular, we will only transfer your data to countries that have been deemed to offer an adequate level of protection, or where there are specific contractual protections in place with the recipient. Where do we rely on contractual safeguards then we will only use Standard Contractual Clauses approved for use by the ICO. Please contact us to know more about Standard Contractual Clauses and how we use them.


We are committed to securing your data and keeping it confidential. We have implemented appropriate technical and organisational measures to protect your personal data from being accidentally or unlawfully destroyed, lost, altered, disclosed, used or accessed. In addition, we limit access to your personal data to those employees, agents, contractors and service providers who have a business need to know. They will only process your personal data on our instructions.

However, please note that despite our best efforts we cannot guarantee the security of information being exchanged over the internet and, where our website contains links to other website plug-ins and applications that are not operated by us, clicking on those links or enabling those connections may allow third parties to collect or share data about you.


We will only retain your data for as long as necessary to fulfil the purposes we collected it for. Once those purposes have been achieved then, unless a different purpose for processing your data arises, it will be permanently deleted.


You have rights under law in connection with your data. We’ve provided a list of your rights, although please note that they may not always apply in every case.

  • Right of access: subject to certain exceptions, you have the right of access to your personal data that we hold.
  • Right to rectify your personal data: if you discover that the information we hold about you is inaccurate or incomplete, you can get in touch to have this information corrected.
  • Right to be forgotten: you may ask us to delete information we hold about you in certain circumstances.
  • Right to restriction of processing: in some cases you may have the right to have the processing of your personal data restricted.
  • Right to object to processing: you can object to processing of your data when it’s based on our legitimate interests, for the purposes of direct marketing or statistical analysis.
  • Right to data portability: you have the right to receive or transfer your personal data to another controller if we are processing your data based on consent or on a contract and the processing is carried out by automated means.


Our website uses cookies and other tracking technologies to help us make improvements to our site and enhance your user experience. This can involve the collection and processing of your Technical Data and User Data as described above.

To know more about the types of cookies we use and why we use them, please read our Cookie Policy.


If you have any questions about this Policy or how we process your data or you would like to opt out of receiving marketing communications from us, then you can contact us at any time using the details below.

Contact Us:


Last updated: May 2022